The startup story #8: pre-product release
The startup story #8: pre-product release

The startup story #8: pre-product release

Friday, 16 December 2016

There are several special moments in a company’s existence. But the most exciting time is when you’ve worked long and hard on a project and it is finally going to be released. That’s what we’re doing and we’re taking you with us!

‘The startup story’ is a series of blog posts about the ins and outs of our startup journey.

We’ve told you all about the beginning of Transceptor Technology and the decisions we had to make. Now it’s time to continue with the present time and the future. As you maybe have read on our website we can transform ideas into software applications. Other than being busy with new ideas we’ve also developed some of our own. One of them is Oversight and the other one is SiriDB, a time series database. Now, this last one has been our focus these past weeks. We’ve made SiriDB open-source and thus available for everyone. With the release around the corner there are some things we did in preparation for this.

Basics of a product release

A product release is not a product release without a product. Although we’ve been developing and using SiriDB for a while now, we’ve only just made it open-source. There are some decisions that come along with that process. Once you’ve made this clear for yourself you can start planning the release. The basis for a release exists, usually, of three phases. The time before a release, the actual release and the period after you’ve released your product.

The pre-release phase

Right now we’re in the pre-release period. Testing the product is part of the pre-release process, a malfunction must be detected early in order to create the perfect product. After we’re certain that the product was in its optimal form we’ve continued with the support part of the product. Once the release is done, you’re going to need to be able to provide support for the people using your product, in our case software support. Basically you’re defining your product as good as possible before you go on to the next phase.

After defining our product we’ve continued with the research. We’re spending our time evaluating the market. Which parts of the world are the most interesting and how big is the market? These are just two of the many questions that you need to answer for yourself. In our case, the size of the market is a difficult subject. Our time series database is created for everyone to use, but the market that is actually interested in using it is incredibly niche. Which means you need to adapt your marketing strategy to this information. You can learn a lot from how competitors have handled this and try to improve it.

Making a marketing planning starts before the release but continues throughout the entire process. During this process you’ll receive new information and new connections that you can use and implement in your marketing planning. The choice in marketing tools in incredibly large. The difficult part is that you choose the right tools for your product that are the most effective. This is something you can try to anticipate but you can never be sure, you’ll see that you keep learning what works and what doesn’t work along the way. That’s why we’re not having a marketing strategy that is set in stone, marketing changes.

Up next

Right now, we’re busy preparing for the official SiriDB release. Exciting times for Transceptor Technology. On the internet you can find a lot of information about releasing a product and the do’s and don’ts that come along with it. I’d recommend searching the internet if you’d like to know more about this entire process. Very good articles that’ve helped us are: How to Launch a Software Product by Andy Makar and Tips for Planning a Flawless New Product Launch by Marcus Andrews

In our upcoming blogs we’ll go into the other phases, but first our SiriDB release is coming up!